Capital for advisors who are still building.

The technology channel recruits thousands of advisors a year and develops almost none of them. Most of the ones who fail don't fail on talent. They fail because they never had enough runway to get past the part where commissions take eighteen months to show up.

Who this is for.

You're past the start but not past the grind.

You have real customers and real commissions coming in, just not enough yet to fund the next move.

The banks said no.

There's no equipment, no inventory, no receivable they understand. A book of future commissions isn't collateral to them.

The big programs have a floor you haven't hit.

Most capital in this channel is built for advisors who are already successful. That's the wrong end of the problem.

You know exactly what you'd do with the money.

A hire, a marketing push, buying out a smaller book, or just covering the gap while what you’ve already sold starts paying.

Why we do this
I could not have built what I built without access to capital when I was small. Nobody in this channel was offering it at the time and most still aren't, because the money follows the advisors who already made it. That's backwards. The advisors who need capital are the ones it would actually change, and they're the ones everyone skips. So we don't skip them.
Ronnell Richards, Founder

How we think about it.

01

We invest in the business, not against the person.

No personal guarantees on your house.

02

You keep your business.

We're not looking for equity, a board seat, or a say in how you run your accounts.

03

We tell you no quickly.

If it isn't a fit you'll hear it in the first conversation, not after six weeks of diligence.

What we look at

Commissions that are actually recurring, with statements you can produce.

A clear, specific use for the money.

Customers who are staying, not accounts already on their way out.

An advisor who is still actively selling.

Every situation is different and none of this is a checklist. The only way to know is to talk.

Start with the Snapshot.

Nine questions, about two minutes. It tells us what you've built and tells you whether it's structured the way capital wants to see it.

Start the Snapshot